As a small business owner, you don’t need me to tell you how important testimonials are. Praise from existing clients goes a long way to attracting new ones. Their words are third-party proof that you will deliver.
I work for myself as well. If you’re like me, testimonials often drop off the to-do list. You are short of time, and you don’t like to ask, because you know your clients are busy too.
Drawing on my broadcasting background, it gives you the tools and confidence to record a quick chat with your customers.
It’s easy for them, because they don’t have to write anything. It also gives you more powerful marketing material, because when you use their spoken words, they will jump off the page because they are conversational.
This course is for micro businesses and SMEs; small charities and social enterprises; solopreneurs including coaches, advisers and consultants.
Whether you work on your own or are part of a small team, I’ve designed it so you can just grab the material and go.
spot the right moment to ask for a testimonial, so you never miss the chance to get one again
be confident about asking, because I give you the phrases you need to make your request
get quotes that replace generic compliments – ‘you’re great’ – with specific examples, that show how your greatness helps
save time recording and writing up, with tips on making the most of the free versions of Zoom and Otter. (I’m not affiliated to them.)
In this course I focus on written, not video testimonials, because I want to make this quick and easy for you and your customers. So even if you use a video call to capture their spoken words, they don’t have to worry about how they come across on camera.
(In my next course, coming late spring 2021, I’ll show you how to create great client stories and case studies, using Zoom video. In the meantime, I’m keeping life simple, because none of us has much brain space in a global pandemic.)
This course condenses 35 years of interviewing experience, including 24 years at the BBC. When I draw on that knowledge for one-to-one testimonial work with my own clients, it starts at £900 + VAT. Because we are all trying to muddle our way through Covid-19, I’ve priced this knowledge at a level which – I hope – will make it easy for you to get the testimonials you deserve in 2021.